Word: automobili
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...That's not how many older Americans think of Fiat, the chronically unreliable cars of Boomers' college years. Though Fiat is an acronym for Fabrica Italiana Automobili Torino (Italian Car Factory of Turin), many older Americans joke that it really stands for Fix It Again Tony. Plagued by chronic breakdowns, Fiat left the American market in 1983 with it's reputation badly tarnished. But Fiat underwent its own transformation after Sergio Marchionne became CEO of the automaker in 2004 and ushered in new talent and technology. Though facing its own financial troubles, the Italian automaker has since been impressing consumers...
Chrysler Corp. announced plans to sell Italy's Automobili Lamborghini, its luxury sports-car and Formula One racing-engine subsidiary, to an Indonesian business group. Terms of the deal were not disclosed but it was rumored to be worth $40 million. In 1987 Chrysler paid $25 million for Lamborghini, mostly as a vanity nameplate; in recent years it has lost money. The buyer was Megatech, a Bermuda-based holding company owned jointly by Jakarta industrialist Setiawan Djody and Hutomo Mandala Putra, a son of Indonesian President Suharto...
...young man, Agnelli could hardly have had it any better. His family has long flourished in Italy's subAlpine Piedmont, a region noted for its soldiers and industry. Grandfather Giovanni Agnelli gave up a military career in 1899 and founded, with partners, Fabbrica Italiana Automobili Torino.* After some early hard times, Giovanni took personal control. Soon Fiat prospered on the strength of racing successes. It absorbed many early rivals and moved from artisan to assembly-line production, which enabled it to build 70% of the Italian Army's World War I trucks. The company went on to furnish...
Turin, Italy's fourth largest city, is the capital of Italian industry. It is also the biggest company town in the world, dominated by a single colossus world-famed for its name: Fiat (Fabbrica Italiana Automobili Torino). Almost two-thirds of Turin's 735,000 people owe their livelihood to Fiat; off the assembly lines of its 15 plants roll 90% of Italy's cars. But automaking is only the core of Fiat's industrial empire. A visitor to Turin rides to a Fiat-owned hotel in a Fiat taxi, reads a Fiat newspaper, drinks Fiat...
...Fiat, through ignorance in some cases but the mere desire to save space in others, has become the U. S. Designation for F. I. A. T. These letters form a pronounceable word. Actually they are the initials of Fabbrica Italiana Automobili Torino (Italian Automobile Works of Turin). Financial ad writers last week yielded to public ignorance by using FIAT in capitals and without periods in large newspaper ads throughout the country...
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