Word: automobili
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Dates: during 2000-2009
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...That's not how many older Americans think of Fiat, the chronically unreliable cars of Boomers' college years. Though Fiat is an acronym for Fabrica Italiana Automobili Torino (Italian Car Factory of Turin), many older Americans joke that it really stands for Fix It Again Tony. Plagued by chronic breakdowns, Fiat left the American market in 1983 with it's reputation badly tarnished. But Fiat underwent its own transformation after Sergio Marchionne became CEO of the automaker in 2004 and ushered in new talent and technology. Though facing its own financial troubles, the Italian automaker has since been impressing consumers...
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