Word: autorama
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...success is signing up showrooms. Ford's Suzuki says he needs 700, an increase of 400, to reach his sales goal. Two years ago, he took control of a 284-outlet chain called Autorama, which he renamed Ford in May. The economy has helped him find more. Most of Japan's 17,423 dealer showrooms have exclusive ties to a sole Japanese carmaker. But the recession has put an unprecedented 41% of Japan's dealerships into the red. Some of the dealers believe adding foreign cars to their lineup can help bail them out. Says Atsushi Horigome, a Nissan dealer...
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