Word: autos
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...Wyden-Bennett plan, a rare truly bipartisan bill that enjoys the support of several GOP sponsors, including Senator Bob Bennett, a Utah Republican. That plan, co-sponsored by Oregon Democrat Ron Wyden, would mandate that everyone purchase health insurance and be able to prove it - similar to auto insurance - and would subsidize those who can't afford it. It envisions ultimately reducing the rolls of those on employer-based health insurance on the presumption that most people would sign up for state-based private plans, which would be able to pool more effectively to keep down costs...
...Hyundai has a reputation for selling cars to the budget-minded. But last year, as U.S. auto sales plunged, incentives such as rebates and fancy financing schemes weren't moving wheels off the lots as they usually did. John Krafcik, chief executive of the American subsidiary of the South Korean carmaker, polled consumers to find out why. The answer: fear. "The root cause was not that the deals weren't good," Krafcik says. "So many of them said, 'I'm afraid of losing...
...marketing campaign together in just five weeks, Krafcik had ads running on TV by early January, in time for the much watched National Football League playoffs. The offer instantly grabbed headlines across the country. "Give them credit, they made some noise," says Gary Dilts, a senior vice president at auto-research firm J.D. Power in Troy, Mich. Hyundai "got people into the showroom...
...Krafcik figures the program boosted sales by 10% from what they would have been otherwise. That was more than enough for Hyundai to outdistance rivals. True, Hyundai's U.S. sales fell 3.6% overall in the first four months of 2009 from the same period a year earlier. But total auto demand plunged more than 37%, so Hyundai's U.S. market share actually jumped to 4.3% compared with 2.8% the year before. "We're hopeful that [Hyundai's gains] are sustainable," Krafcik says. And the program hasn't backfired: fewer than 10 cars have been returned by customers who lost their...
...BILLION Estimated total public price tag for the auto-industry bailout...