Word: autumns
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...Autumn...
...autumn's transient desire...
...affectionate brainchild of Gerald Gardner, 34, the former Manhattan adman who soared to publishing success of sorts last year with his bestselling, cartoon-like picture paperback Who's In Charge Here? Teaming up with Artist Frank Johnson, 32, Gardner began tinkering with the Miss Caroline cartoon idea last autumn, gave it a trial run with a 128-page paperback of single cartoon panels, which has sold 250,000 copies since it was published last January, and then showed samples to newspapers...
...cookbooks are still the basics-The Joy of Cooking, Good Housekeeping, The Boston Cooking School Cookbook (Fannie Farmer), Better Homes & Gardens and Betty Crocker, all of which have sold in the hundreds of thousands. Constantly updated (Betty Crocker and Good Housekeeping both have fresh versions coming out in the autumn), all contain material on high-altitude baking, regional dishes, convenient short cuts, new electrical appliances and so forth, making most specialty books conspicuous superfluities...
East Meets West. Though heightened competition challenges Sony's current U.S. sales rate of 15,000 midget TV sets per month, President Masaru Ibuka, 55, an engineer, plans to double production by late autumn and points out that he has overcome hurdles before. After spending the war trying to concoct a heat-ray gun for the Japanese armed forces, Ibuka, along with Morita, assembled $530 and eight displaced technicians in a bomb-gutted department store. They started making radio gear...