Word: av
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Seabird--Jacks, 952 Mass. Av., Cambridge...
Arledge goes first-class. Given a big news budget (ABC is no longer the cheapo among network news operations), he has recently hired such good people as Av Westin, Cassie Mackin, Sander Vanocur. Impatient with all the "back to New York" cues between items, Arledge is setting up what he calls "regional anchors." The Middle East anchorman and his correspondents pass the story along from one to another like Tinker to Evers to Chance, and talk endlessly above a shifting kaleidoscope of film, whose relevance is not always explained. Looking at the new ABC Evening News these days...
...Harrier AV-8A jump jets, the British-built aircraft capable of leaping straight up from a carrier deck and then accelerating to more than 500 m.p.h., have crashed since the Marines first bought them seven years ago. Death toll: nine pilots. Six of the planes have gone down this year, the latest on July 26 in Pamlico Sound off eastern North Carolina, killing its pilot. Just two weeks before that, another pilot was killed when his plane dove into the Atlantic off the North Carolina coast after having performed its feat of hummingbird derring-do from the carrier Saratoga...
...three networks have tossed around the idea of hiring a woman anchor, but ABC, a perennial third in the battle for audiences, has long been the most serious about it. In 1974, ABC Evening News Executive Producer Av Westin began a quiet evaluation of a number of female candidates, among them Walters, 44; Stahl, 33; Brown, 35, now stationed in London, and Liz Trotta, 39, correspondent for New York's WNBC-TV. Then Westin resigned last fall in a row with News Chief Sheehan, and the search was suspended. But the network soon commissioned Frank Magid Associates to test...
...networks lately have shown increased willingness to examine TV's flaws in public. Still, documentaries in the expose vein - regardless of the specific subject - have problems on network TV. Says Av Westin, executive producer of the Closeup series: "Sponsorship has been slack. It's not an easy sell." In the New York market last week, Closeup's commercial slots were filled with public service announcements and plugs for upcoming ABC shows. And, though ABC showed spunk in airing the program, it did so on Labor Day. Any subsequent Monday evening would have assured a larger audience...