Word: avanti
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Dates: during 1960-1969
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...betting more heavily on snatching a part of the high-priced neo-sports market away from the Thunderbird than Studebaker President Sherwood Harry Egbert. If his speedy new Avanti (TIME, April 13) sells well, he intends to transfer some of its sleek Italianate lines to other Studebaker models next year...
Fastback is a big word in Detroit this year. It denotes a car whose silhouette flows from windshield to rear bumper in a continuous, rounded, convex curve. Chevrolet's completely redesigned Corvette hardtop is a fastback. So is the Studebaker Avanti (TIME, April 13). Ford calls its '63 Comet and Falcon hard-tops fastbacks, but they are really only "semi-fastbacks" because their rear windows break the curve...
...models from Detroit. Sports cars, once a European specialty, are sprouting in the American lines. Oldsmobile's is a coupe called Jetfire, with bucket seats in front and a turbosupercharged high-compression engine capable of delivering 215 horses (price: $3,039). Stude-baker's new Avanti (TIME, April 13) is a rakish restyling from inside out designed to narrow still further the gap between the family sedan and the gran turismo...
...Power Look. The Avanti, says Designer Loewy, "looks power." Its sloping, grill-less hood bears only single, recessed headlights, a single bar bumper, and a low-slung air scoop. Its high, rounded rump tucks under at the bottom like that of a rabbit in full flight and the waist of the car is slightly indented in Coke-bottle fashion-a design feature previously used only on supersonic jet fighters. Inside, reflecting Egbert's love of flying, the Avanti resembles a plush airplane with instruments set in neat, easy-to-reach groups, has two bucket seats in front...
Studebaker (which plans to drop the Packard half of its name at the end of this month) will introduce the Avanti on April 26 at New York's International Automobile Show. By designing and producing an entirely new car within only a year, Egbert and Loewy have set a new record for U.S. automakers. Some nervous South Benders fear that the Avanti is too radically styled to sell well on the inherently conservative U.S. market. Its failure could jeopardize Studebaker's automaking future. But Egbert is firmly convinced that the Avanti will carry Studebaker forward...