Word: avanti
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...York World's Fair next April, Ford will introduce a four-passenger sports car that will cost less than $2,500 (v. about $4,500 for the Chevrolet Corvette and Studebaker Avanti, already on the market); it will have the long hood and short rear-end characteristic of Britain's top-selling sports cars. Chevrolet expects to be in the showrooms late next spring with a rear-engine sports car built on the low-priced Corvair chassis with a sleek, sloping rear end (called a fastback in Detroit). By then, the aggressive Pontiac Division also intends...
Biggest headache of all has been the Avanti, the hot, handsome sports car that is the pet project of Studebaker's dynamic President Sherwood Egbert, 42. Though initial orders suggest that Studebaker could well sell 15,000 1963 Avantis, production has been held to fewer than 500 a month by the difficulties of getting the various parts of the car's fiber-glass body to fit snugly together. Egbert hopes soon to open an Avanti body assembly line in South Bend so as not to have to rely solely on an outside supplier to both make and assemble...
...Bird Trend. A distinctive look that may take over once the T-bird roof has run its course is the convex curve from roof to rear bumper found this year on Chevrolet's new Corvette Sting Ray and Studebaker's red-hot Avanti. Detroit jargon calls this the "fastback"; it is actually a revival of a style of the 1940s...
...betting more heavily on snatching a part of the high-priced neo-sports market away from the Thunderbird than Studebaker President Sherwood Harry Egbert. If his speedy new Avanti (TIME, April 13) sells well, he intends to transfer some of its sleek Italianate lines to other Studebaker models next year...
Fastback is a big word in Detroit this year. It denotes a car whose silhouette flows from windshield to rear bumper in a continuous, rounded, convex curve. Chevrolet's completely redesigned Corvette hardtop is a fastback. So is the Studebaker Avanti (TIME, April 13). Ford calls its '63 Comet and Falcon hard-tops fastbacks, but they are really only "semi-fastbacks" because their rear windows break the curve...