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...snowed in the rainforest yesterday, and the 10-ft.tall Smurfs of Avatar took the hit. James Cameron's science-fiction epic earned $73 million on its opening weekend at North American theaters, according to early studio estimates. That was more than the next 50 films combined, but still a bit less than the stratospheric predictions of some industry analysts, who were measuring Avatar against Cameron's last fiction feature, Titanic...
...producers of Avatar will have to earn their return the new-fashioned way: by showing it in a fancy format and charging more for it. Moviegoers certainly paid Lexus prices to see the Cameron vehicle this weekend. A ticket for one adult at an IMAX 3-D performance of Avatar at Manhattan's Lincoln Square 13 costs $18.50 (plus $2 if you order through Fandango). Yet, even with higher admission fees, Avatar took in only half of what New Moon, the second episode in The Twilight Saga, did a month ago in its first weekend. Indeed, New Moon earned...
...thoughts I shouted to myself while sitting through The Morgans. But the ordeal did help me realize my true calling: I'm your critical Early Warning System. I see movies so you don't have to. And, I have to admit, it beats working. See TIME's review of Avatar...
...Avatar Onscreen Audiences got their first look at Avatar footage in July at San Diego's Comic-Con. When the trailer went online on Aug. 21, demand was instantaneous, quickly making it the most downloaded trailer at Apple.com The Avatar footage triggered a record 4 million streams in its first day. But the reaction wasn't all glowing. Some commenters likened the Na'vi to George Lucas' reviled CG character Jar Jar Binks, others to the '80s TV cartoon Thundercats. Those who saw the footage in theaters (it screened in select IMAX locations) were considerably more impressed, but the initial...
Like all of Cameron's movies, Avatar can be watched as pure escapist entertainment or as a dire warning about humanity's current path. But here, for the first time, Cameron's future vision has not been limited by the strictures of a real-world movie set. The result is his most fantastical film, one that hews to the rules of science in its creatures and environments but not to the limitations of the physical world of props and the human body. Of course, it still needs to draw human bodies to the theater. Its trickiest special effect...