Word: avatars
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...latest news on the Avatar sequel? The boss hasn't called me up. When he calls, I'll jump...
...directors like Steven Spielberg and James Cameron were testing the format. The box office verified that interest: four of the top dozen domestic hits of 2009 were shown in 3-D. Three were animated features: Up, Monsters vs Aliens and Ice Age: Dawn of the Dinosaurs. The fourth film: Avatar. James Cameron's eco-epic, which quickly became the No. 1 moneymaker in movie history, proved a couple of things about 3-D. In the right hands, the technology was an amazingly supple tool, allowing film people to create worlds that were both fantastic and convincing. And it lured audiences...
...other item: Avatar demonstrated that 3-D could bring studios gigantic bundles of cash. For ages, the rule of movie exhibition has been that customers pay the same price for a movie that cost $250 million to make (say, Harry Potter and the Half-Blood Prince) as for one that cost $15,000 (Paranormal Activity). But 3-D changes all that. You can charge audiences the moon to see a 3-D movie, and if you show it, they will come. The extra cost of making a movie in the format, or of jerry-building 3-D effects...
...Avatar was a game changer," says Bock, "but so was Alice in Wonderland. People were expecting it to do $65 [million] to $70 million [its first weekend], but then it goes and does $116 million, which is something almost unseen outside a traditional Hollywood blockbuster. So now that's something that every studio has to consider: How can you find the right window to match that sort of performance? It's a change in paradigm. You not only have to look at your weekend, but you have to look at surrounding weekends, because you need control of the most...
...Final Destination Soon there'll be enough screens for all the 3-D movies. But will there be enough 3-D movies to fill those screens? Consider that last year, eight new films were released in the format: Avatar, Disney's A Christmas Carol, Cloudy with a Chance of Meatballs, Coraline, The Final Destination, Jonas Brothers: The 3D Concert Experience, Monsters vs Aliens and Up (plus 3-D transfers of the old hits Toy Story and Toy Story 2). Of the eight, half were animated features, one was a concert film, one the extension of a horror-movie franchise...