Word: avatars
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...night long, the jokes kept coming on the same subjects: Avatar this, George Clooney that. Sandra Bullock, accepting her award for Best Actress, acknowledged "all the people who didn't" help her, including "George Clooney, who threw me in a pool. I still hold a grudge." Ben Stiller showed up painted like a Na'vi to introduce the makeup category (for which Avatar wasn't nominated), and the Argentine winner of Best Foreign Language Film thanked the Academy "for not considering Na'vi a foreign language." (See the top 10 memorable moments of the 2010 Academy Awards...
Cotel hopes that Avatar - already the biggest-grossing film in history - will become a "landmark for younger viewers," as the environmentally friendly Bambi might have been for their parents. But for all the talk of Avatar's nature-is-good-and-corporate-greed-is-bad message, it's probably fair to say that viewers like the movie because it's a feat of technology, not of political will. (And also because they probably liked the film the first time around, as Dances With Wolves or Pocahontas.) (See more about Avatar at Techland.com...
...that Avatar isn't a green film. The director himself says it is, and he's right. "I wanted to do a film that had a deeply embedded environmental message," Cameron told the film critic Elvis Mitchell at a recent fundraiser for the Natural Resources Defense Council. "My feeling was if we have to go four light years away to another planet to appreciate what we have here on Earth, that's okay...
...that's the problem. Pandora is a nonexistent place, dreamed up by one man's imagination - and brought to life with cutting-edge technology and about $310 million of News Corp. studio's money. The overwhelming success of Avatar points to a future where more and more of our experiences might be virtual and passive, just like those of the movie's hero, where the air and water of the outdoors will matter less than what technology and the human mind can offer us in a climate-controlled studio...
...Avatar's influence may depend on whether its fans can turn away from it, take off the tinted glasses and take a look at the real world...