Word: avatars
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...green groups are desperate for Cameron to name himself King of the Environment. Days before the Academy Awards on Mar. 7 - Avatar is up for nine Oscars, including Best Picture and Best Director - a coalition of environmental groups launched a campaign to highlight the movie's not-so-hidden green subtext, and to prevail upon the director to use the awards-show platform to send the world an environmental message. (See pictures of James Cameron's best special effects...
...Sierra Club and the Rainforest Action Network, the enviro-alliance bought ads in the Hollywood trade press this week to highlight the similarities between Avatar's plot - the pristine planet of Pandora, 4.37 light-years away, is imperiled by a rapacious Earthly corporation bent on destructive mining - and environmental hotspots on this planet. The groups have also launched a social media campaign on Twitter and Facebook urging Cameron to talk about Avatar's pro-environment theme at the Oscars. "There are so many situations like what happens in the film happening on planet Earth," says Orli Cotel, deputy communications director...
...stripped away, and enormous amounts of water are polluted in the process. There are other obvious parallels to the movie, of course: producing oil-sands petroleum is expensive, and our quest for it suggests we're getting desperate for fossil fuels, the same way our future selves in Avatar have been forced to leave a wasted planet Earth in search of pricey, and presumably necessary, "unobtanium." "The tar sands in Canada are like [the forests of Pandora in] Avatar - without the blue people," says Cotel. (See the top 10 green ideas...
Another green battleground has even stronger parallels to Avatar. In the Ecuadorean Amazon, indigenous groups have been waging a decades-long fight against the international energy company Chevron, claiming that years of poorly managed oil drilling has all but destroyed their ancestral forest homes. (Most of the work was done by Texaco, but Chevron bought the corporation in 2000.) There's currently a $27 billion lawsuit against Chevron - perhaps the largest ever such case concerning pollution - making its way through Ecuadorean courts, and a ruling is expected soon...
...They're fighting the same battle to preserve their wooded home and way of life against the encroachment of a foreign corporation. "There are so many parallels to Ecuador [in the film]," says Maria Ramos, director of the Rainforest Action Network's Change Chevron campaign. "We want Avatar fans to take off the 3D glasses and support a real-life struggle." (See pictures of the world's most polluted places...