Word: avers
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Dates: during 1930-1939
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...Herald Tribune and The Publishers' Weekly. They give a clear picture of U. S. week-to-week buying of new books. But do they give an accurate indication of U. S. literary taste? Librarians (who hold that Mark Twain is still the most widely-read U. S. author) aver that they do not. Publishers of inexpensive reprints are inclined to agree with the librarians. Releasing figures last fortnight on the sale of his Modern Library series (95? and $1.25), Publisher Bennett Cerf disclosed that Dostoyevsky's The Brothers Karamazov is the most popular of the Modern Library...
...Ethel V. Mars, president of Mars, Inc. (Milky Way chocolate bars). More famed for her racing stable than her corporate connection, which she inherited (TIME, Jan. 4), Mrs. Mars was paid $120,000. Not far below Mrs. Mars came Mrs. Lillian S. Dodge, cosmetician president of Harriet Hubbard Aver, Inc. ($100,000). At that rate it took Mrs. Dodge more than two years to earn the $213,286 fine she had to pay in 1930 for trying to smuggle in trunkloads of French furs, silks, satins and jewelry...
Daniel Boone (RKO), the week's second item of Americana, was originally produced as a George O'Brien Western. It turned out better, partly because it is a relatively faithful adaptation of history, partly because Cinemactor O'Brien's chesty musculature fits perfectly the aver age conception of famed Long Hunter Boone, a middle-sized man who, wrote Audubon, "appeared gigantic...
...more subtle job is being done by N. W. Aver & Son. Inc. On its own hook this Philadelphia advertising agency is running every week on the cover of Printers' Ink a brief story about the accomplishments of some industry ("Mother Is On A Five-Day Week"), the importance of some business practice ("Joe And The Corporate Surplus"), the value of industrial research ("White Rats And Healthy Babies"). The copy goes in for such facts as that U. S. citizens have added more than two inches to their stature in the past 50 years, that it requires about...
...another at short notice. His wife is comely onetime Actress Polly Platt. In Paris, eleven years ago, the first of their three children was born. Around the World in Eleven Years is a child's-eye-view of the family's subsequent travels, written, so Parents Abbe aver, entirely by the children; and printed unchanged, except for corrections in spelling. Readers last week were whooping with delight over many a Young Abbe observation of elders' ways, were reminded more than once of Daisy Ashford's famed Young Visiters. These little pitchers had very big ears...