Word: avid
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Dates: during 2000-2009
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...TEEN-ANGST science- fiction movie that actually deserves the tag "cult classic," this 2001 space oddity earned less than $1 million in its first release, but has spawned an avid following...
DIED. ERNST MAYR, 100, leading evolutionary biologist of the 20th century; in Bedford, Mass. Born in Germany, he became an avid bird watcher and turned away from a planned medical career to natural history. In the 1930s and '40s, he integrated the newly emerging field of genetics with Darwin's insights on evolution, showing how species arise when groups of similar organisms become separated--often by geography--and then accumulate genetic differences that no longer allow them to interbreed...
...next stage, after identifying target product lines, was honing P&G's marketing message. According to P&G research, for instance, 57% of Hispanic customers describe themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...
...problem; these may not be the best of economic times, but they're far from the worst either. Why are so many venerable stores struggling? The reason is that Europeans are changing the way they shop. Once loyal to a single local store, they are becoming avid, American-style comparison-shoppers, sniffing out bargains and variety from a large number of competitors. Stores like Britain's Tesco (which now pulls in half of British shoppers every month) and ASDA (owned by the world's No. 1 retailer, Wal-Mart), and Germany's Aldi (the powerhouse of discounters) use their size...
Mitchell, a Jude Law look-alike and an avid skier in the off-season, is still improving his technologies--and he's on a mission to spread the word on how it's done. This winter, he plans to zero in on high-speed farming--that is, making every operation much faster. "We're adding suspension to the machines and improving the algorithms for guidance," he says. "The benefit will be smaller, lighter machines that have less impact on the environment and that are more affordable to family farms...