Word: avidly
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Dates: during 1960-1969
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Marketeers have to surmount one curious problem: many children old enough to choose among brands are too young to read or have limited vocabularies. But 95% of all seven-year-olds are avid televiewers, and TV has made the market what it is. Advertising its Chocks Vitamins with the help of Kukla and Ollie, Miles Laboratories was gratified by researchers' findings that 64% of the young regular viewers asked Mom to buy Chocks and 38% of the mothers complied. Children respond enthusiastically to products that are connected to animated symbols, such as the Bosco Bear or the Campbell kids...
...some ways, though. Seltzer and Vail are very much alike. Each is a natty dresser. Each is concerned primarily with his paper's editorial content rather than its business operation. Each is an avid Cleveland booster. And each has a healthy respect for the other. "I happen to believe Louis Seltzer has a lot on the ball." says Vail. Seltzer returns the compliment, though somewhat more subtly. "My catalyst is competition and collision." says he. "When I'm pushed hardest, that's when I feel best. I sure as hell feel real good right...
...been the literary giant that he was, Hugo might now occupy a fairly conspicuous place in the history of 19th century French romantic art. But his most avid readers are usually unaware of his 450 drawings and watercolors, and even such biographers as Andre Maurois and Matthew Josephson scarcely mention this appealing side. Hugo's writings, his quarrel with Napoleon III, and his prodigious sex life have overshadowed his art. Yet last week, as the consequence of a show put up in his old Paris home (now a state museum) to mark the looth anniversary of the publication...
...lazy man." admits Abdul Rahman cheerfully, and six years as Malaya's Prime Minister have not altered his funloving ways. The Tunku plays golf every morning (handicap: 24), checks the racing calendar before making advance political engagements, always takes a nap in the afternoon. An avid soccer fan and sports-car buff, he is chronically late for appointments, explains: "Being punctual always wears...
...Nazis deprived themselves of all this when they fired Physicist Born for something called "Jewish physics." Franck quit, and others scattered. Gottingen did not remotely recover until after World War II, when it took in a wave of avid students in tattered Wehrmacht uniforms -"the best generation we ever had." recalls one veteran professor. It also welcomed a new source of research renown: the independent Max Planck Institute for Physics, named for the late pioneer of the quantum theory, and headed by Physicist Heisenberg, discoverer of the "uncertainty principle."* Though Heisenberg moved his staff to Munich...