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...Batman franchise in 1989). But the real genius was knowing what people cared about: the Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour. The name Spider-Man gets you 10 minutes more. Not even Rob Schneider movies (The Animal and Deuce Bigalow: Male Gigolo) have titles this self-explanatory...

Author: /time Magazine | Title: Blockbuster Summer: Biggest Summer | 5/20/2002 | See Source »

...relive the feeling you had when you were young and dazzled by fairy tales filled with giants and monsters. And now we finally have the cinematic technology to do them justice." Lee's innovation was the creation of (his words) "superheroes with superproblems." Marvel Comics' film division CEO Avi Arad - one of the key players in the movie adaptations market - believes their humanity gives supermen and -women contemporary appeal. "The characters are pained," he says, pointing to The X-Men's antiracism overtones. "Through them we deal with the real world and real emotions...

Author: /time Magazine | Title: Hero Worship | 4/8/2002 | See Source »

...Some have wondered if non-practicing Jew Harriet T. Vostock ‘02’s relationship with Hillel parliamentarian Avi C. Nehumi ’02 has rekindled her spiritual flame. “Nope,” responded Vostock, using a microwave on the Sabbath to heat up her meal of milk-battered pork-fried...

Author: By FM Staff, CRIMSON STAFF WRITER | Title: Gossip Guy! | 10/4/2001 | See Source »

...Avi Heilman ’03 is a computer science-Mind, Brain and Behavior concentrator in Dunster House. He is a member of Harvard Students for Israel and the Society of Arab Students, and is a resident of Israel...

Author: By Avi D. Heilman, | Title: Telling the Full Story on Israel | 4/10/2001 | See Source »

...John Cranley is a progressive Democrat, and the fact that he's pro-life will appeal to a larger cross-section of voters," said Massachusetts Young Democrats President and Kennedy School of Government graduate Avi Green, who also is assisting in Cranley's campaign. "He's going to campaign everywhere; [he's] not going to cross off anything in his bid for the seat...

Author: By Jonathan F. Taylor, CRIMSON STAFF WRITER | Title: TF Runs for Congressional Seat From Ohio | 3/24/2000 | See Source »

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