Word: avise
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Dates: during 1970-1979
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THE Bobby Seale contingent assembled on Beacon St. next to the Common at about 6:20 p.m., forming a line behind an Avis Rent-a-Truck mounted with loudspeakers. Banners and flags of the different groups on the march floated above the crowd, which grew larger as the marchers waited...
These karate chops to the corporate system are from a new book, Up the Organization, a breezy assault on business inefficiency clearly destined for the best seller list. The publisher, Alfred A. Knopf, has ordered a printing of 100,000, a run usually reserved for sex-saturated novels. The author...
His advice to newly arrived chief executives: "Fire the whole advertising department and your old agency." That is just what Townsend did on moving to Avis from American Express. He sought out Doyle Dane Bernbach. William Bernbach, the agency's chief, came up with a theme that did not...
True to his conviction that bigness usually leads to calcification, Townsend stepped out of Avis when it was acquired in 1965 - despite his opposition - by the giant conglomerate International Telephone & Telegraph. "If you have a good company, don't sell out to a conglomerate," Townsend advises. "Conglomerates will promise...