Word: avise
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Other top campaigns picked by Ad Age's panel: Leo Burnett's program for Marlboro cigarettes ("Come to where the flavor is"), McCann-Erickson's efforts for Alka-Seltzer ("Try it, you'll like it"), and Doyle Dane's campaign for Avis ("We try harder...
CAN is the creation of Priscilla Blum, 59, a freelance writer and pilot who had a mastectomy in 1969. She knew that cancer patients have to spend heavily on commercial flights to get the best treatment possible and that those expenses are rarely covered by medical insurance. Blum, who keeps...
The takeover fever that has infected American business continued to burn unabated last week. Beatrice Foods, which owns such brands as Tropicana orange juice, La Choy Oriental food and Swiss Miss chocolate mix, offered $2.8 billion for Esmark, which owns Playtex, Max Factor and Avis. The bid, which Esmark approved...
Last week Esmark, the big Chicago conglomerate, announced that it was approving a $2.4 billion takeover by Kohlberg, Kravis, Roberts & Co., a New York City investment firm. A bidding war for Esmark, whose brand names include Avis car rental and Max Factor cosmetics, might get started. The price of Esmark...
Certainly, it is unfair to criticize Bloom County for not filling Doonesbury's shoes, but as Avis to Doonesbury's Hertz, one would just wish that Bloom County would take the lesson from its car-dealing relative--try harder.