Word: avise
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The man and the company are really indistinguishable. In an era of colorless hired managers, trim, short-haired Geneen has shaped a corporation that everyone in business identifies with him. When he became its president in 1959, ITT already was large, with sales of $765 million, but it mostly produced...
A broader question was whether ITT actually got a special break in the settlement, and whether the public interest was slighted. ITT was required to divest itself of six subsidiaries (Canteen Corp., Avis-Rent-a-Car, ITT Levitt & Sons, Hamilton Life Insurance Co., ITT Life Insurance Co. and one division...
PAULA GREEN, 45, the advertising executive who conceived the WE TRY HARDER campaign for Avis, found that women do not have to be No. 2 on Madison Avenue. She is president of Green Dolmatch, an agency that has billings of $4,000,000 from such clients as Seagrams, Hathaway Shirts...
Miss Green began as a secretary, moved up fast by taking responsibilities from her boss's shoulders. She became a copywriter at Doyle Dane Bernbach, where, besides working on Avis, she helped memorialize Heinz' Great American Soups and Instant Quaker Oats. (The company originally wanted to call it...
Well, the President can go out and harangue people and say, "We have nothing to fear but fear itself" and all that, and maybe the people are lifted up. I don't think it would work now. I think our people had their expectations raised so high in the '60s...