Word: avise
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This couldn't please the Engineers more. Like Avis, they would like to finish ahead of their Cambridge competitors once in a while. Against last year's Harvard squad. the Engineers came in second at the Greater Bostons, and lost their regular match to the Crimson, 4-3.
THE Bobby Seale contingent assembled on Beacon St. next to the Common at about 6:20 p.m., forming a line behind an Avis Rent-a-Truck mounted with loudspeakers. Banners and flags of the different groups on the march floated above the crowd, which grew larger as the marchers waited...
His advice to newly arrived chief executives: "Fire the whole advertising department and your old agency." That is just what Townsend did on moving to Avis from American Express. He sought out Doyle Dane Bernbach. William Bernbach, the agency's chief, came up with a theme that did not...
True to his conviction that bigness usually leads to calcification, Townsend stepped out of Avis when it was acquired in 1965 - despite his opposition - by the giant conglomerate International Telephone & Telegraph. "If you have a good company, don't sell out to a conglomerate," Townsend advises. "Conglomerates will promise...