Word: avise
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Along with Alka-Seltzer, Volkswagen, Avis, and Chun King chow mein pointed the way. If critics were to categorize commercials in the manner of plays or films (and why not?), they would find a variety of styles and sub-styles. For a start, one can discern:
Chairman Harold S. Geneen describes his $2.8-billion International Telephone & Telegraph Corp. as a "unified-management, multiproduct company." On that principle, in 48 major acquisitions in the last nine years, ITT has acquired a hotel chain (Sheraton), a car-rental company (Avis), a book publisher (Bobbs-Merrill), a home-builder...
> Hotel, car-rental and other service costs for foreign visitors are being lowered by a number of concerns. Seven hotel and motel chains-including Hilton, Knott and Hotel Corp. of America-have already introduced assorted room rate cuts of up to 40%. Also in effect are new 10% reductions in...
Pendulum Swing. The new pitch is a pendulum swing from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce...
Credit goes to former Air Canada Sales Promotion Manager Lawrence J. Adams, 50, who took the reins of the company in 1958, when it had a single rental location-which was losing money. Within four months, Adams had picked up $2,000,000 worth of property across Canada to build...