Word: avise
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Following the lead of its U.S. licenser, Avis Transport of Canada Ltd. still needles Hertz with its "We try harder" buttons. Avis in Canada tries so hard, in fact, that it can no longer continue its underdog promotion and bill itself as No. 2 in the auto-rental business. With...
Big Boys Now. All this is Hertz's big push to counter the gains that have been made by Avis in the expanding car-rental market. Now Avis has changed its line. It has exported its popular "We try harder" campaign to Great Britain, has stopped its No. 2...
Cupcakes in Hot Pink. For all their financial pinch, the carriers are still revving up frills and frippery to woo customers. Pacific Airlines not long ago put its stewardesses in "hot pink" uniforms and advertised them delectably as "cupcakes." Staid Northwest Airlines added a mink collar to its stewardess attire...
We are daily exposed to some highly effective, wholesome advertising by airlines. United's "Friendly Skies" theme, to name but one. Avis may be only No. 2 (or is it 1 1/2?) but we could hardly feel the company is responsible for offensive advertising. Allstate and State Farm sell a...
Last week it did: an exchange of stock with a per-share value of $35 for each of 5,500,000 Sheraton shares outstanding. Making the $193 million bid was Harold S. Geneen (TIME cover, Sept. 8), chairman-president of the vast conglomerate International Telephone & Telegraph Corp. Sheraton and its...