Word: avise
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With those anguished words to close friends last week, Jacqueline Kennedy set in motion the biggest brouhaha over a book that the nation has ever known. The book was no ordinary one: it was William Manchester's The Death of a President, which has been awaited as the authoritative...
In the rapidly growing and robustly competitive business of auto and truck rentals, Avis, Inc., makes much of the fact that it is only a hard-trying No. 2. Obviously, No. 1 is the Hertz Corp., with a rental fleet now totaling 125,000 vehicles. Hertz's familiar yellow...
If the announcement was sudden, it was not exactly surprising. Hertz constantly needs vast amounts of money to purchase new vehicles and open new locations, particularly in foreign nations, where the idea of car rentals has caught on fast. The tight money market has put a damper on the company...
Neither Hertz nor Norman, Craig & Kummel gives a reason for the switch except that there has been "a basic disagreement concerning the advertising strategy that should be employed by Hertz in the U.S." Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the...
* An epithet not to be taken too seriously. Avis is now a wholly owned subsidiary of International Telephone & Telegraph Corp. (TIME, Jan. 22, 1965), which gives it more monetary backing than Hertz has ever had.