Word: avise
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"Every poet, in his kind," said Swift, "is bit by him that comes behind." Not only poets get bitten. The Hertz Corp., leading the U.S.'s 4,000-company auto-rental business with record sales of $274 million in 1965, is being at least nibbled by "We're...
Secrecy is a fetish in the auto-rental business, but best estimates are that Chevrolet-sized Avis has upped its revenues by 34% in 1966, compared with Cadillac-sized Hertz's gain of 18% .
It's one thing to wear a button that says WE TRY HARDER; it's another to prove it. When Board Chairman Robert C. Townsend of Avis Rent-A-Car turned up at his office in Garden City, N.Y., one day wearing his company blazer-the kind worn...
Esprit at Fidelity means dark blue socks, a button-down shirt, neatly knotted blue-and-gold striped regimental tie, grey slacks, shiny black shoes, navy blazer with brass buttons and a gold F on the breast pocket. Neat, but not too gaudy. Even in the office, as he feeds IBM...
The Beacon Construction Company, owner of the property, first contemplated construction in the summer of 1964. Nothing happened during the summer, but the next fall the architect said that construction would begin before the summer of 1965. The Amoco station and another firm. Avis Rent-A-Car have remained on...