Word: avise
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Just completing a wholesale reshuffle is General Foods, after Procter & Gamble and General Motors the nation's third biggest advertiser, with billings last year of $111 million. Within the month General Foods has fired one of its four agencies outright (Foote, Cone & Belding), stripped a major account from another...
To turn his fancy into fact, Geneen chopped down a somnolent executive hierarchy and tightened Manhattan-headquarters control over I. T. & T.'s global spread (195,000 employees, 27s factories and offices in 52 countries). He also became one of the corporate world's most expansion-minded executives...
Detroit's Big Four auto companies spend $385 million a year advertising their cars. They also get a lot of mileage, for much less money, from hidden or indirect promotion efforts designed to keep the cars in full view of potential buyers. The firms compete hotly with each other...
In one of Gillette's current TV commercials, a man's hand appears, sets down a dispenser of Gillette razor blades and-of all things-three clearly labeled dispensers of rival Wilkinson, Schick and Personna blades. The hand naturally picks up the package of Gillette after brushing the...
As Vice President, Humphrey has managed to share at least part of L.B.J.'s spotlight-a feat not unlike a clarinet player getting rave notices while playing in Benny Goodman's band. How does Humphrey do it? He is willing to perform any task, no matter how large...