Word: avise
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
To place their products among those 13, admen have switched to new and offbeat ways to capture consumer attention, including pop and op art. The most successful technique is being widely imitated. It is known as the "Bernbach Syndrome" after the ad firm of Doyle Dane Bernbach, and it consists...
Today, far from feeling inferior to the Journal, the Sentinel feels only challenged. "It's more fun being second, I think," says Sentinel Women's Editor Coleen Dishon, who, like her husband, voluntarily shifted over from the Journal. "Like Avis, we try harder."
What do a global telephone network and a second-place U.S. auto-rental company have in common? Whatever it is, International Telephone & Telegraph Co. and Avis Rent a Car obviously felt that it was something worth cultivating. Last week, in one of the year's more unusual mergers, the...
"Avis has a great potential for expansion abroad," said I.T. & T. Chairman and President Harold S. Geneen, "where I.T. &T. has operations and marketing experience." There was some logic in that, but it had obviously at first escaped Avis Chairman Robert C. Townsend, who coined the "We Try Harder" slogan...
With I.T. & T. resources smoothing its way, Avis will be able to put a good deal more power behind its harder try. Under Townsend's tutelage, the firm went from a $3,258,000 deficit in 1962 to a $2,913,000 profit last fiscal year. It still has...