Word: avise
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More than 500 of Ford's 6,500 dealers have signed agreements to lease a minimum of five cars from the company, rent them out. Dealers will set their own rates, which are expected to be somewhat below those of Hertz, Avis and National. A Ford dealer in Michigan...
AVIS. The kids (and oldsters too) guide custom-made "classics" around curves, up hill and down dale. The old gasoline put-puts are lots of fun, seem to bring back memories to nostalgic onlookers.
Hearty Bob Townsend, 43, who came from American Express 28 months ago, wears his button and a bright red Avis blazer just like any employee. He has breathed new life and spirit into Avis, increased its vehicle fleet from 16,600 to 36,000. He has even let himself be...
Watch It, Jack. Avis has actually become No. 1 in such scattered spots as Indianapolis, Poughkeepsie, N.Y., and Wichita Falls, Texas-and it has turned success into another ad. It views with alarm what it considers the inevitable fruits of being first: a burned-out signal light that went unnoticed...
Avis has a lot of miles to go to catch up with Hertz, which has three times as many cars and five times more revenue, but Townsend says his aim is not to become No. 1-he just wants Avis to be the fastest growing with the highest profit margin...