Word: avisibility
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All but two of Malcolm X's 30 teachers are black. The classrooms feature pictures of famous African-American artists, scientists and writers, and there is a clear, though unspoken, sense of pride that it is blacks helping blacks reclaim this troubled community. But there are many teachers who knew...
Avis believes everybody should try harder. When it decided earlier this year that it might want to hire a new advertising firm to handle its $35 million account, the company considered virtually every major agency in the phone book -- 100 of them -- for the job. Once Avis chose six finalists...
Since last July, more than $800 million worth of advertising work has moved from one agency to another. (The size of an account is measured by the client's annual ad spending, on which the agency earns a percentage commission.) A few days before the Avis decision, Eastman Kodak shifted...
Hertz UK has piggybacked BA's bold scheme by offering 200 free car rentals on April 23. Starting this week, Avis Europe is tempting American drivers with a $21-a-day rate and unlimited mileage. Better still, to buffer travelers against dizzying currency fluctuations, the price is guaranteed in U.S...
Seraw, who worked as an Avis airport shuttle-bus driver, lived near an apartment where the White Pride group were drinking one night, and was attacked with two friends while returning from a party. A skinhead named Kenneth Mieske came up behind Seraw with a baseball bat and struck his...