Word: avisibility
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Sports fans, like 19th century novelists and Avis executives, believe in handicap justice. And when No. 2 man ages heroics despite hardship, the cheering section becomes legion. Of the 200 million or so people tuned in to the Se ries around the world last week, the folks in St. Louis...
Even in this hungry age of corporate mergers, Chairman-President Harold S. Geneen of International Telephone & Telegraph Corp. is remarkable for his appetite. Since 1959, when he took charge of ITT with the intent of making it "one of the most important companies of the next decade," Geneen has swallowed...
Other ads are following with the same soft sell, and winning genuine, though sometimes grudging admiration. Ned Doyle of Doyle Dane, which pioneered the style (Volkswagen, Avis) long ago, gives Mary Wells credit for being a "quite beautiful" ad woman ("Most of 'em look like haunted houses"). Recalling Mary...
To further free expression, our Promotion Department mailed out a supply of brand-new posters to members of advertising agencies, together with an invitation to let themselves go. Exactly 581 posters bearing inscriptions were returned to us, and duly examined by expert judges. Winning exhibits are now on display in...
Large companies are recruiting on high school campuses as they once did only at colleges. Southern Bell Telephone sends crews to high schools to demonstrate telephone jobs, mails to graduating seniors congratulatory cards (with job interview proposed), and takes out advertisements in yearbooks. Eastern Airlines, which is trying to increase...