Word: avision
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Dates: during 1990-1999
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Avis believes everybody should try harder. When it decided earlier this year that it might want to hire a new advertising firm to handle its $35 million account, the company considered virtually every major agency in the phone book -- 100 of them -- for the job. Once Avis chose six finalists...
Hertz UK has piggybacked BA's bold scheme by offering 200 free car rentals on April 23. Starting this week, Avis Europe is tempting American drivers with a $21-a-day rate and unlimited mileage. Better still, to buffer travelers against dizzying currency fluctuations, the price is guaranteed in U.S...
Seraw, who worked as an Avis airport shuttle-bus driver, lived near an apartment where the White Pride group were drinking one night, and was attacked with two friends while returning from a party. A skinhead named Kenneth Mieske came up behind Seraw with a baseball bat and struck his...
For automakers, owning a rental-car company is a great way to showcase products. Ford has already bought into Hertz, General Motors is allied with Avis, and Chrysler owns Thrifty. Now a foreign manufacturer is getting into the act. Last week Mitsubishi Motors became the first Japanese owner of a...