Word: avision
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Apologetic Approach. The longies have been pushed forward by a spritely $10 million campaign launched for Phillip Morris' Benson & Hedges by the hot new advertising agency, Wells, Rich, Greene. Adopting the apologetic approach to advertising that worked so well for Volkswagen and Avis Rent A Car, Benson & Hedges ads...
Who's the latest avid Avis ad reader? None other than Russia's traveling poet and public relations man, Evgeny Ev-tushenlco, 33, who says he's going to use the auto-rental slogan as the title for a short novel on the U.S. inspired by his...
Metropolitan Life Insurance Co. Chairman Gilbert W. Fitzhugh last week felt a little like a Hertz executive who had been told that Avis had finally overtaken him. The mighty Met, long the second biggest U.S. company after A.T. & T. in terms of assets, and No. 1 in the insurance field...
Sir: Your statement that Michael Caine's latest bird, Camilla Sparv [Feb. 3], is a rura avis is in need of amplification. Sparv is the Swedish word for the ubiquitous sparrow, if anything an avis communis.
At the age of 45, Charles de Gaulle was a mere lieutenant colonel in the army. For his only son, the promotions have come quicker. Philippe Henri Xavier Antoine de Gaulle, 45, a 6-ft. 3-in. naval officer who is a sort of dejd vu copy of his father...