Word: aviv
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Dates: during 1960-1969
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Holiday Ensign. Navy people had an unofficial explanation. The spotter planes in the morning correctly identified Liberty, they maintain, and Israeli intelligence in Tel Aviv even looked her up in Jane's Fighting Ships. But the word did not reach all patrolling jet pilots and PT commanders, who expected to find only Israeli or Egyptian ships in the area. Since Liberty bears a slight resemblance to the Egyptian supply ship El Quseir, the Israeli commanders attacked. Liberty's U.S. flag was shot away during the air attack and the "holiday ensign...
...Arabs made much of the destruction of the town of Qalqilya, located in the hills, only 14 miles northeast of Tel Aviv. There was no question that the Israelis had forced Qalqilya's entire civilian population of 12,000 to evacuate the town-which was all but razed in heavy fighting. But now that the shooting was over and 2,000 of Qalqilya's citizens were settled in a tent camp outside the town, the Israelis offered them food, shelter and assistance...
...slight, sometimes frivolous. And prospects which at the beginning of conflict seemed easy and brilliant come to measure only the depth of the miscalculation. The case of men who in the last 30 years have planned expeditions against Moscow, Pearl Harbor and Pusan--not to mention Jerusalem and Tel Aviv--sufficiently establishes the point...
...Wissotzky & Co. of Tel Aviv, its own brew was a major weapon in the war against the Arabs. Or so it would seem from post-victory advertisements that the tea company has been running in Israeli newspapers. "The gallant fighters of the Tank Corps," explain the ads, "appreciate a good cup of tea as the most invigorating drink. That is why the designer of the famous British Centurion provided facilities for the crews to brew tea inside their tanks. A good soldier will endure every hardship, but he will not give up his glass of tea. Wissotzky Tea, of course...
Wissotzky was not the only company that sensed the commercial significance of war and victory. Newspapers, as a result, have been crammed with advertising. Tel Aviv's biggest department store, in a nice bit of understatement at the beginning of the war, advertised sales of "current needs"-muslin cloth to prevent windowpanes from shattering, schoolchildren's identity disks and first-aid kits. For anyone whose automobile had been requisitioned by the army, Hertz Rent A Car had a solution: "Give us a call...