Word: avive
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...string of 52 subsidiaries and affiliates, Rassco is now involved in citrus groves, organic fertilizer, dairies, Bible publishing, diamond polishing, supermarkets, North Atlantic fishing boats, hotels and high-rise apartments. In 65 Israel communities, 93 Rassco building projects are underway; the biggest is a 28-story skyscraper in Tel Aviv. Altogether, on a gross turnover of $60 million last year, Rassco made a profit of $1,000,000. The parent company paid dividends...
...Clore, jointly own G.U.S.-Rassco Ltd., a company affiliate that sets up small industries. Stern is happy to sell off enterprises quickly; sales give foreign investors material and emotional ties to Israel and, more importantly in a capital-short nation, provide funds for further enterprises. Already, although the Tel Aviv skyscraper is only 50% complete, Stern has sold off practically all Rassco's interest in it to Britain's Wolfson Clore Mayer Corp. Now he is planning a tourist center at Tiberias and a resort hotel beside the natural springs of Sodom...
Much the same appeal to sentiment is fostered by Israel's government-controlled El Al (Hebrew for "to the sky"). On El Al's 22 weekly trips over the 5,800 miles from New York to Tel Aviv, the passenger lists are 80% Jewish. El Al corners the groups with what it calls a "sales mating call." The rabbinically supervised menu includes gefilte fish and bagels and lox; there are also potato pancakes for Hanukkah and matzo-ball soup for Passover. The airline enjoys a 55.9% load factor, last year made a $200,000 profit; this...
Orthodox Lunches. For El Al, unlike Aer Lingus, the ethnic approach creates problems as well as customers. Obeying Jewish law, El Al loses 62 flying days annually by not operating in or out of Tel Aviv's Lod Airport on the Sabbath and religious holidays. To meet orthodox dietary prohibitions, flights are scheduled so that Jewish passengers will not be stranded at mealtime in such nonkosher cities as Teheran and Athens. And at a cargo weight loss of 600 Ibs. each trip, El Al's jets carry extra pots and double sets of plates for meat and dairy...
...links in the longest hotel chain ever made. Already this year, Hilton has opened new hotels in Teheran, London, Athens, Rotterdam, Rome, Hong Kong, Tokyo, New York and Portland, Ore. Under construction are two new Hiltons in Paris, one at Montreal airport, and others in Brussels, Honolulu, Tel Aviv, Guadalajara, Rabat, Mayagüez, Tunis, San Francisco, Milwaukee, Worcester, Mass., and Washington, D.C. Soon to be started are hotels in Curaçao, Cyprus, Addis Ababa, Dublin, Manila, Caracas, Barbados, St. Paul and Kuwait. Fortnight ago, Hilton added the Dorado Riviera in Puerto Rico to his empire, and last week...