Word: avocados
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Dates: during 1940-1949
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With no capital, the two promoters found 18 tenants: an avocado grower, a man who sold sherry from a barrel, a florist, a rabbit raiser, more than a dozen farmers. Beck & Dahlhjelm got lumber and awnings on credit, built their own stalls, to rent for 50? each a day. They persuaded a millionaire oil producer, Earl Gilmore, to let them use a vacant plot he owned in the Wilshire residential district. Beck wrote radio ads, got them broadcast over KNX on credit. They were directed at farmers ("don't bother to bring us anything but the best"), but shrewdly...
...hungry, I hurried down to supper. The old colored waiter shuffled to my table and I asked him what was cooking. "Roast beef, baked ham, fried chicken and T-bone steak," he replied. I ordered the steak . . . and he shuffled out. Presently he set before me tomato juice and avocado salad. This was followed by the steak with French-fried potatoes, Golden Bantam corn, a dish of green field peas, ice tea and hot biscuits with country butter. For dessert there was a generous piece of banana cream pie with real whipped cream...