Word: avoidable
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Dates: during 1930-1939
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...this great field. As minority landholders we want to see an agreement that will stop sinking of wells that call for offset drillings, with ring after ring of offsets. We want to participate in a voluntary plan by which all holders of proven land can benefit. We want to avoid 'drowning' the gasoline market with the flood of Kettleman Oil." He proposed four remedies : i ) Pooling all profits from the field according to acre age; 2) Purchase by big companies of all small holdings; 3) Government purchase of lands not brought into the limitation agreement; 4) A holding...
People who dislike public advertisements can avoid reading or even seeing them in U. S. cities by walking about with their eyes cast pensively upon the ground...
...Strike's special process -toasting. Recently and currently, however, Luckies have gone back to a more moderate treatment of the slenderness theme, but now are anti-fat rather than anti-sweet. Current Lucky advertisements, illustrated with pictures of single-chinned people throwing double-chinned shadows, urge readers to "Avoid That Future Shadow" by refraining from overindulgence. Copy says: "We do not represent that smoking Lucky Strike Cigarettes will bring modern figures or cause the reduction of flesh." There are no testimonials in the current campaign...
...order to avoid the coated, glossy papers which disturb the eyes but which are well adapted to half-tone reproduction, FORTUNE'S photographs are reproduced by the "Intaglio" process-the reverse of ordinary half-tone printing-which works well with heavy, glossless papers. The type used is a reproduction by the English Monotype Co. of the letters designed by the 18th Century craftsman Baskerville. His delicate feat was to modernize and clarify the types which then existed. FORTUNE'S letter has none of the condensation and "meanness" of later type faces...
...talkies' field, tells some of their difficulties, predicts some of their triumphs. Say Authors Pitkin & Marston: "The talkie is a new art. It is as distinct from the silent picture as the silent picture is distinct from a stage play." Its limitations are definite. "[The successful talkie] must avoid all explanations, printed or spoken, which involve words beyond the comprehension of an ordinary ten-year-old child...