Word: avon
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Dates: during 1990-1999
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...Avon knew it was time for the most personal of makeovers. In business for more than a century, the company seemed fusty and passe, a bunch of pesky ladies in sensible shoes pulling samples out of Tupperware. But when Avon decided to present a new face last fall, it didn't seize on snappy slogans or supermodel spokeswomen. Instead, it opened...
...time is slim, the day spa's the thing. Demand for quick-shot pampering has driven up the number of such spas from 30 in 1989 to 1,600 this year, according to Spa Finders magazine. But it's not just about full-service emporiums like Avon. Barbers are rubbing backs, department stores are doing aromatherapy, and gyms are packing mud. There are spa-mobiles that bring the cosseting to your home, and special "teen" packages for your kids. "The business is going nuts," says Peggy Wynne Borgman, a Saratoga, Calif., spa owner and consultant...
Gifford sees Harvard Square as an institutionthat needs to be protected from the rampantexcesses of pre-millennial commercialism, a trendthat she noted even on vacation in England whereshe visited Stratford-on-Avon, the birthplace ofboth William Shakespeare and John Harvard'smother...
...Avon Books...
...Oxford camp can go into admirable contortions explaining why Shakespeare's friendly rival Ben Jonson, in an encomium in the 1623 First Folio, calls the deceased Bard "the swan of Avon" (a conspiracy, they say). But their gravest problem is the existing poetry of De Vere himself. It is competent yet uninspired. The 20 or so poems may be juvenilia, but there is neither spark nor promise to the lines, too full of alliteration, all too devoid of depth. "Fram'd in the front of forlorn hope past all recovery,/I stayless stand, to abide the shock of shame...