Word: avon
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...find stimulating toys for her daughter Tara, the former day-care-center director built Discovery Toys, an educational-toy company, from a $5,000 garage-warehouse operation into an international 40,000-employee direct-sales company with $100 million in revenues by 1997--the year she sold it to Avon...
...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Estée Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Estée Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...
...here's the rub: many other antiaging creams use exactly the same types of compounds that target collagen production. Says Avon's research chief Janice Teal: "We've been using peptides in our products for years." Louis Rinaldi, head of Klein-Becker's new product acquisitions, counters that StriVectin's particular concentration of those compounds and the inclusion of a certain botanical extract make it more effective...
...drug (which Klein-Becker is seeking to avoid). At the same time, other cosmetics competitors have jumped on the opportunity to compare themselves to Botox. Estée Lauder's Perfectionist is promoted in its ads as the ideal cream "for every woman who says no to Botox"; Avon's Anew Clinical Deep Crease Concentrate jabs at Botox with the line, "look stunning, not stunned" and contains a trademarked compound called Bo-Hylurox, a combination of a plant extract and hyaluronic acid (a jellylike substance found in skin tissue that helps restore its moisture). Admits Avon's Teal: "We made...
...clinical tests, each company says its cream decreases the depth of fine facial lines to some degree. None of them claim, however, that their products make wrinkles disappear completely, the way a shot of Botox can. Still, the search for a better fountain-of-youth cream continues. Avon is about to complete a $100 million state-of-the-art research facility in Suffern, N.Y. And Clinique last month announced a $7 million research grant devoted to the study of skin with Weill Cornell Medical College, the first ever collaboration between a university and a cosmetic brand. Perhaps the most revealing...