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...humping freight on loading docks, but without graduating far beyond the minimum wage. So to nurse his bank account and a romantic ambition, Heath pulled out his typewriter and tapped out a novel based on his days as a helicopter pilot in Viet Nam. In March William Morrow and Avon Books paid Heath $300,000 for his novel, CW2 (after his former military rank, chief warrant officer, second grade). "Beats the brick business," says Heath. "But then, anything beats the brick business...

Author: /time Magazine | Title: Big Books, Big Bucks | 6/12/1989 | See Source »

Less than four years ago, the publishing world gasped at the $5 million advance that William Morrow and Avon Books paid for hard-cover and soft-cover rights to James Clavell's Whirlwind. That record-breaking sum has since been equaled or topped repeatedly. Horror writer Stephen King was reportedly promised between $30 million and $40 million for his next four thrillers, to be published by Viking Penguin and New American Library. Simon & Schuster and Pocket Books shelled out $10.1 million for the next five novels from suspense writer Mary Higgins Clark. Warner Books paid Southern historical novelist Alexandra Ripley...

Author: /time Magazine | Title: Big Books, Big Bucks | 6/12/1989 | See Source »

...years. It was then that he decided to break for New York City and a free-lance career. But he retained his academic title, and he never really stopped being professorial. As he sees it, the unexamined life is not worth loving: "The moons of Saturn, the Bard of Avon, the mysteries of sex, the behavior of ancient societies -- all have to be analyzed before they can be appreciated." Besides, Professor Asimov has a vision: "I believe that if there's such a thing as God's word, it's rationality, and I have the call to spread...

Author: /time Magazine | Title: The Protean Penman | 12/19/1988 | See Source »

Needless to say, fragrance merchants are incensed. Michael Gould, president of Giorgio Beverly Hills, a subsidiary of Avon Products, plans to take "any steps necessary to protect our image." The puppy perfumery defends its products by noting that fragrance oils are not patented. Even so, says Byron Donics, president of Aramis, "we think they are barking up the wrong tree...

Author: /time Magazine | Title: PRODUCTS: Pooches Pick Up the Scent | 10/3/1988 | See Source »

Federal laws prohibit Avon from touting Skin So Soft as a repellent, but the company is clearly not pestered by its secondary usage. Sales for products in the Skin So Soft line, including a lotion and a cream, are expected to jump 40% this year, to $40 million...

Author: /time Magazine | Title: PRODUCTS: A Rumor That Keeps Buzzing | 9/5/1988 | See Source »

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