Word: avon
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...Foundation Trilogy (Avon, $5.95 paperback). A long time ahead in a galaxy far, far away, an old, decadent empire crumbles into barbarism as a farsighted few struggle, at the risk of their lives, to preserve enough fragments to lay the foundations for a new empire. The plot is familiar to anyone who has waded his way through Gibbon's Decline and Fall of the Roman Empire. But it was brought up to date and carried forward into a frightening future in this Asimov trilogy. A collection of pieces originally published serially in the monthly science-fiction magazine Astounding...
Asimov's Guide to the Bible: The Old Testament and The New Testament (each: Doubleday, $12.95 hardcover; Avon, $4.95 paperback). It was the omissions in the Old and New Testaments that begat Asimov's Guide to the Bible (1968 and 1969). "It happens," writes the author, "that millions of people today know of Nebuchadnezzar, and have never heard of Pericles, simply because Nebuchadnezzar is mentioned prominently in the Bible and Pericles is never mentioned at all." Biblical Scholar Asimov characteristically mentions all: history, biography, geography, archaeology and cross-culture myths that are the roots if not the artistic...
...Alex Haley went to Africa to search for traces of his ancestor Kunta Kinte. In the hours be tween, the show charts the lives of four generations of the author's family. The first segment ends with the death of Kun ta Kinte's grandson, Chicken George (Avon Long); by the final episode the viewer has briefly seen Haley's own chil dren. As before, public events are dramatized in terms of their effect on one black family. But the post-Civil War his tory covered by Roots 11 is less melodramatic than the slavery era chronicled...
...Revlon does stumble, plenty of competitors are waiting to snatch away its customers. Estée Lauder, a family-owned company that stresses a theme of understated elegance in its promotions, concentrates entirely on prestige stores and outsells Revlon in them 3 to 1. In the popular-priced field, Avon still holds a lead, though Revlon has been catching up. In the rush to sign up big-name clothes designers to put their names on perfumes, other firms have been quite as aggressive as Revlon. Revlon bagged Bill Blass, but Norton Simon Inc., parent company of Max Factor, got Halston...
...Avon beat Revlon into the billion-dollar club six years ago, but it sells only door to door. The remainder of Revlon's sales come from products as varied as Turns, blood plasma and contact lens cleaner.* Son Randolph, 23, attends Stanford...