Word: avon
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...become an economic event. Harper & Row ran off 225,000 hardback copies and put up $100,000 as an initial advertising budget. The Literary Guild made the book its main selection for June, relegating Erich Segal's Oliver's Story, a dead-certain moneymaker, to second place. Avon Books shelled out $1.9 million for paperback reprint rights, topping the record $1.85 million that Bantam Books paid for E.L. Doctorow's Ragtime two years...
...tradition, he looked and talked like an MGM image of a British diplomat. But his long career in politics and foreign policy involved problems of substance more than niceties of style. An important, long chapter of British history closed last week when Robert Anthony Eden, the first Lord Avon, died at age 79 of liver failure at his manor house in Alvediston, Wiltshire...
...Avon's editors believe the question echoes a cry from the hearts of millions of American wives and mothers. These women, says an Avon executive, are sick of being used as domestic drudges and emotional garbage bags. "They identify with Rosemary's heroines because the heroines do everything the average housewife longs to do - they travel to exotic places, meet famous people, have passionate affairs with fascinating men, and in the end fall madly in love and live happily ever after." Identification is made easy because Rogers' heroines - and her heroes for that matter - are at worst...
Third Eye. What happened might strain credulity even in the context of a Rosemary Rogers novel. Working only at night for more than a year, she rewrote one of her childhood tales 24 times, then mailed it to Avon. Today the author lives quietly in a small dramatic villa perched on a crag above the Pacific near Carmel. Her three oldest children are now away from home. "I'd like to live with a man," she admits, "but I find men in real life don't come up to my fantasies. I want culture, spirit...
...dialogue before I write it. All my heroes look like Clint Eastwood -I've had this absurd crush on him for years." Her heroines she imagines as Jacqueline Bisset or Olivia Newton-John. "I just write what comes to me. Sometimes I turn a passage in to Avon without rereading it. I'm just now learning to rewrite competently. But I could never do things to please critics or an intellectual coterie. I write to please ordinary people-I write the kinds of books I want to read. Sometimes I go back and read...