Word: avon
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CALIFORNIA by LELAND FREDERICK COOLEY 607 pages. Avon...
Cooley's book is an Avon paperback original, which started this fall with a first printing of 500,000, and is into a second printing now. The customers would get much more absorbing reading about California if they bought Kevin Starr's book instead. It is better history, for one thing −a long historical essay reflecting on the meaning of the California experience. The Burr senior tutor at Harvard's Eliot House, Starr writes an occasionally musty prose that smells of the stacks. Still, he draws upon a wealth of material, and his research is lively...
...version of Jonathan. The paperback rights have been sold to Avon for a cool $1.1 million?another record. People are beginning to compare Jonathan to Saint-Exupery's The Little Prince and Kahlil Gibran's The Prophet (favorably or not, according to taste) as a book likely to stay around forever. Says Bach, who does not exactly take Jonathan's commercial success with clench-jawed seriousness: "The way I figure, just by April 1975, the whole earth will be covered about two feet deep in copies of Jonathan L. Seagull." The question that itches away at all but the most...
...translator's technique. The speaker begins then is faded down, and his English "voice" translated with full inflection and character. Newsreels are sub-titled; so are the Englishmen. Anthony Eden is interviewed in both French and English. The subtitles help as a change in tempo, and besides, dubbing Lord Avon would be less charming than listening to his English-accented French...
...roster of women on big corporate boards also includes Chicago Lawyer Jewel Stradford Lafontant, a director of TWA and the Jewel Cos. grocery chain; and Girl Scouts Executive Director Cecily Cannan Selby, who is on the Avon and RCA boards. Last week Metropolitan Life Insurance named Barnard College President Martha E. Peterson for a directorship. They and other women who join boards are acquiring power in two ways. Aside from gaining the prestige and authority that have always gone with the job, directors of all companies today are being forced to take more active roles in company decisions. In several...