Word: avon
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...Halloween goblin, too early to be a Christmas Santa. Actor Charles Laughton was trapped 'tween seasons with enough facial forestry to make a sensation at a woodchoppers' ball. Actually, he had let himself go to seed for a role as King Lear at Stratford-on-Avon's Shakespearean theater. Leaving London on a brief trip to Paris, where presumably he would roam incognito. Laughton muffled: "I'll be glad to get a lawnmower on this...
...LAST SUMMER (159 pp.)-Boris Pasternak, translated by George Reavey -Avon (paperbound...
...shorter introduction (soso) and in the same translation (first-rate), the story appeared in the U.S. in a collection of poems and articles entitled Noonday 1. It sold an unexciting 10,000 copies. With a bustling campaign of come-on ads and a first printing of 250,000, Avon hopes to do better and tap the rich Zhivago market, now nearing the 1,000,000 mark...
...purchase of Avon was one more signpost along the new path that the Hearst empire has followed since the death of William Randolph Hearst in 1951. In constructing his corporate cat's cradle, Hearst paid so little attention to the ledger that in 1940 an economist, wading through Hearst's 94 separate corporations, discovered outstanding debts of $126 million. What Hearst was after was possessions, power and journalistic influence. His successors, a 13-man board of trustees headed by hard-eyed Richard E. Berlin, 65, a onetime Hearst ad salesman, prefer, where possible, to take a profit...
...estimated $2.000,000 annual return. Berlin has also invested in new properties whenever the risk looked good. Hearst's stable of 13 magazines, one of the relatively few consistent moneymakers in the empire, has grown by the addition of Sports Afield (1953) and Popular Mechanics (1958). With Avon (117 new titles last year), Businessman Berlin picked up a growing firm in a growing field...