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Back in civvies, he started Schwerin Corp., now collects an estimated $800,000 a year in fees ranging from $800 for checking a single short commercial to $54,000 for a yearly contract. In Manhattan's 400-seat Avon Theater, he tests ads and new programs on both cross-section audiences and special groups invited by mail (such as dog owners for Ken-L-Ration commercials). The viewers turn in reports to determine how much of the sales message is retained. Since most of his business comes from corporations checking on their ad agencies, he naturally hears many...

Author: /time Magazine | Title: ADVERTISING: $100 Million Down the Drain | 10/11/1954 | See Source »

...believe he has done a lot of good," observed Compton. "Now he is fighting with the Army, which certainly has fought Communism . . . He is all wet in opposing the Administration program." ¶ In Connecticut, anti-McCarthy resolutions were overwhelmingly adopted by all five of the Republican town caucuses (Avon, Salisbury, Sharon, Norfolk and Canaan) which voted on them. The effort was spearheaded by Insurance Company Executive John D. Alsop* and his Avon Committee to Support President Eisenhower. By a vote of 350 to I, Avon Republicans declared: "We deplore and vigorously denounce Senator McCarthy's methods and, what...

Author: /time Magazine | Title: National Affairs: Rustlings in the Reeds | 3/29/1954 | See Source »

...Canadian cast, and the direction of Tyrone Guthrie, from London's Old Vic. Wrote Author Nicholas (The Cruel Sea) Monsarrat, a guest critic for the Ottawa Citizen: "You can rate [it] with . . . the Passion Play at Oberammergau or with the yearly season of plays at Stratford on Avon." The New York Times's Brooks Atkinson called the festival "a genuine contribution to Shakespeare...

Author: /time Magazine | Title: CANADA: A Century of Iron | 8/31/1953 | See Source »

...goes. The stories are a good sample of what Partisan Review has been offering to its choosy 5,800 subscribers since the war, and this in itself amounts to a certificate of modernity. For the drugstore trade, Avon has decorously dropped all cheesecake, jacketed the book in black...

Author: /time Magazine | Title: Books: Highbrow Smorgasbord | 8/10/1953 | See Source »

...publishers of Avon Books (price range: 25? to 35?) sell more than 20 million, copies a year, chiefly by serving up westerns, whodunits and the kind of boy-meets-girl story that can be illustrated by a ripe cheesecake jacket. Occasionally, however, Avon offers a change of diet, and its latest, Stories in the Modern Manner, is an adventure in highbrow smorgasbord: 14 short stories and a one-act play from the literary bimonthly, Partisan Review. The editors never explain what the tag "modern manner" means, but most of these stories do have one thing in common: they are about...

Author: /time Magazine | Title: Books: Highbrow Smorgasbord | 8/10/1953 | See Source »

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