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Bottlemakers, who were slow to awaken to the can threat in the beer business, are fighting back harder on soft drinks. Individual bottle producers are giving soft-drink companies 10? a case ($3,500,000 a year) in advertising subsidies to push bottles, and the Glass Container Manufacturers Institute is spending $1,500,000 this year to boost the virtues of glass ("Glass is pure, never alters original flavors...

Author: /time Magazine | Title: Industry: Cans v. Bottles | 8/3/1962 | See Source »

...jealous worlds of family and official duty, but has handled both with verve, resolve and good taste. During nearly 17 months in the White House, she has gone far toward recreating and refurbishing the serene, classically elegant residence that Jefferson intended it to be. She has helped, too, to awaken the sometimes dormant American respect for excellence, be it in food or poetry, décor or dance...

Author: /time Magazine | Title: World: Reigning Beauties | 6/8/1962 | See Source »

...campaign to awaken America to the danger of Communism last week had led Fred Schwarz to Oakland. There, for five days of sessions that began at 8:30 a.m. and, with coffee and mealtime breaks, ended at 10:30 p.m., Schwarz's catechumens filed into the auditorium, their number increasing as the week went on. They got their money's worth ($20 per person for the week's sessions, with half-price admittance for students, teachers, clergymen, servicemen, police and firemen). Seated on a high stool behind a lectern on a stage otherwise bare, except...

Author: /time Magazine | Title: Organizations: Crusader Schwarz | 2/9/1962 | See Source »

...Thousand Deaths. Menderes himself was not in court. Guards coming to rouse him in his cell on the morning of the verdict had been unable to awaken him. A squad of physicians was summoned, Menderes' stomach was pumped and the contents flown to Istanbul by helicopter for analysis. Newsmen were invited to view Menderes-lying on a small iron cot in blue pajamas with a feeding tube up his nose-to scotch any speculation about mistreatment. Istanbul's medical report indicated an overdose of sleeping pills. Menderes, who had complained of insomnia, had been given pills by prison...

Author: /time Magazine | Title: Turkey: The Verdict | 9/22/1961 | See Source »

Seeing Fractions. Reversing the old order of math learning, Begle's books start with particular examples that awaken students to axioms or generalizations. The chief aim is a firm grasp of "real numbers," which form the central number system of mathematics. One early discovery is the semantic difference between a number and a numeral. The first is a permanent concept, the other, one of its many aliases. The idea of 9, for example, can be expressed equally well...

Author: /time Magazine | Title: Education: Math Made Interesting | 9/22/1961 | See Source »

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