Word: aways
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Dates: during 2010-2019
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...companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote on others they find...
...that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience? If you're going to give away $20 million, what's another $3 million to build more excitement for your project and, hopefully, sales of your soda? (See the top 10 best business deals...
...first joint production of the Office for the Arts (OFA), the Harvard-Radcliffe Dramatic Club (HRDC) and the A.R.T. Institute. The last of Williams’ apprentice plays, “Stairs” tells the story of a factory worker in the 1930s who breaks away from his mechanical life and embarks on a fantastic adventure...
...Such cyberbattles are already happening in miniature. In Afghanistan and Iraq, U.S. cyberwarriors are hard at work denying enemy commanders the ability to direct their forces, the senior Pentagon officer says. "I shut it down, take away your electricity, take away the radio, infect your phone," he explains. "Now you don't know where I'm coming from, or if you do, you can't tell the rest of your force what's going on." More insidiously, the U.S. can doctor the information the foe gets. "I can alter the messages coming across," he says...
...been hit by defections, internal squabbles and major differences over how to treat Islam, Malay special privileges and, more recently, the Allah issue. The differences are shattering unity in the coalition. Prime Minister Najib, who still enjoys majority Malay support, is on a major charm offensive to steal away the minority Chinese and Indian voters - who together are 35% of the electorate of 13.7 million voters - who supported Anwar in 2008. "Najib is winning the hearts and minds of the people with his campaign," says Pandyan, referring to the "We Are One Malaysia" campaign, which is based on mending...