Word: aways
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...Pratt recalls growing up in Los Angeles and watching Russell Crowe during 2000's Gladiator premiere. "I watched him go through several of his Australian beers on the carpet," Pratt recalls. "The media were all around him, it was just a different kind of media. They let people get away with more because the celebrities had more power. Now some paparazzo who has to pay his rent doesn't care what Russell Crowe or his agent thinks of him. He's taking that picture and selling it." And today, media outlets would...
...like so many aspects of modern life, the red carpet industry away from Oscar Sunday is struggling to find its niche in a changing world marked by media fragmentation and oversaturation. Once an iconic symbol, the carpet has lost several shades of its crimson hue in a town that now sees about four red-carpet events a night. "It used to be a rare thing and people used to get excited about the red carpet, but now the mystique is gone," says Hollywood publicist Ben Russo, of EMC/Bowery, a player on the Hollywood party scene. "It's way too oversaturated...
...Sierra Club and the Rainforest Action Network, the enviro-alliance bought ads in the Hollywood trade press this week to highlight the similarities between Avatar's plot - the pristine planet of Pandora, 4.37 light-years away, is imperiled by a rapacious Earthly corporation bent on destructive mining - and environmental hotspots on this planet. The groups have also launched a social media campaign on Twitter and Facebook urging Cameron to talk about Avatar's pro-environment theme at the Oscars. "There are so many situations like what happens in the film happening on planet Earth," says Orli Cotel, deputy communications director...
...coalition compares the plot of the film to the battle over oil sands in Canada. Getting oil out of oil sands is incredibly destructive to the environment; old-growth boreal forests must be stripped away, and enormous amounts of water are polluted in the process. There are other obvious parallels to the movie, of course: producing oil-sands petroleum is expensive, and our quest for it suggests we're getting desperate for fossil fuels, the same way our future selves in Avatar have been forced to leave a wasted planet Earth in search of pricey, and presumably necessary, "unobtanium...
...himself says it is, and he's right. "I wanted to do a film that had a deeply embedded environmental message," Cameron told the film critic Elvis Mitchell at a recent fundraiser for the Natural Resources Defense Council. "My feeling was if we have to go four light years away to another planet to appreciate what we have here on Earth, that's okay...