Word: axed
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...computer, and between a website and a TV channel, will then start evaporating like pixels on a dying screen. Viewers will choose whether to watch ads and which way to watch them. How will brands vie for consumers' attention? For a taste of the future, tap the words Axe Feather into an Internet search engine. Any number of the results will take you to a page featuring an attractive young woman, clad in skimpy red undergarments, lying on a bed. Move the virtual feather with your cursor to tickle various parts of her body to get her to sneeze, giggle...
...audience." But while no one disputes the technical prowess of the new generation of ads, that doesn't mean they actually work. In the case of the infamous Feather, as much as Welsh blogger Huntley enjoyed and shared the site, he didn't realize it was an ad for Axe. Are some viral campaigns too cute by half, thus reducing their effectiveness? Perhaps. But as Paul Bates, ad-industry analyst at London brokerage Charles Stanley, notes, all clever advertising, TV commercials included, runs the risk of being too entertaining and burying the sales pitch: "The most effective...
...When the water became too high, Midkiff found a skiff to ferry his wife and son to an empty school gym nearby. Armed with guns and an axe, they waited four days. “I said to myself, ‘they are going to come, they are going to come...
...dining halls. Besides, you don’t know what you’ve got till it’s gone, so missing some additional delicacy won’t be as noticeable or alarming as food that is recurrently borderline-edible. But HUDS needn’t axe these meals entirely; besides making a conscious effort after special meals, a good first step would be to follow such meals with menu items that are hard to screw up, like some simple type of grilled chicken breast...
...that end, guitarist Nicolas Bragg buffs up Destroyer’s sound with his axe heroics; drummer Scott Morgan keeps good time and occasionally funks things up with well-placed saxophone solos; bassist Tim Loewen gives each track the perfect amount of “bottom;” and keyboardist Tim Loewen plays off of Bejar’s lead guitar to craft each song’s melody...