Word: axes
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...from the dryer top, the first thing he noticed among his socks and boxers was a black thong. "I was like, 'Well, this isn't my size!'" says Vladi, 22. Then he read the white lettering on the front: DO YOU HAVE WHAT IT TAKES TO BE THE NEXT AXE AMBASSADOR? "I said, 'Yes, I do.'" Vladi sent his résumé to a Web address printed on the thong, interviewed and was hired to join Axe Bodyspray's small army of college representatives who receive a modest salary to promote Axe around campus by throwing parties, handing out products...
Tossing thongs in guys' dryers is just one of the bold marketing stunts Axe is using to woo 18- to 24-year-olds. And guys like Vladi are responding. Three years ago, most teenage boys had no idea they needed body spray--a combination of deodorant and light cologne often used in addition to antiperspirant--to attract girls. Now Axe has an 83% share of a $180 million market, with $150 million in annual sales...
...that same locale of many names, that some called The Skipper, for his commanding nature, and that others called the Tuff Gong, for his fortitude. He referred to himself, at various times and in various songs, as the Duppy Conquerer (for his power over the spirit world), the Small Axe (who can cut down the big tree) and a Soul Rebel. For a time, disillusioned by his struggles in the cutthroat Jamaican music scene, he lived in Wilmington, Delaware, worked in an auto plant, and went by the alias Donald. But he soon returned to Jamaica and embraced his destiny...
...after Sept. 11, it was also too tilted. But the firm's ideas about the ways public space can be brought inside a tall building were very much, well, in the air. One of the most talked about skyscrapers of the past year, Norman Foster's 30 St. Mary Axe building in London--better known as "the gherkin" because of its shape--is a glass-enclosed vertical torpedo with sizable interior light wells and gardens scattered throughout its circular floor plates. Those permit each floor to communicate visually with others. "We can compose completely different organizational structures in terms...
...Cambridge,†saying, “On Halloween 1767, Cambridge witnessed the ghastly Vespers Massacre at what is now Winthrop Park (on JFK St.) in which an ‘impromptue human sculpeture, each component dressed in elaborate costumery’ was killed by a mad, axe-wielding man.†The artwork was the product of “a number of Cambridge’s artistic and literary rebels who had come to … place ‘newe formef of arte in the publick optick...