Word: axioms
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...retailing axiom that the company whose products command the most space on store shelves leads at the cash register, and giant P&G generally has more space than its rivals. The competitor that suffered most from P&G's push for Rely was Tampax, whose market share slid from 52% to 40% as Rely's grew. Playtex tampons, Kimberly-Clark's Kotex and Johnson & Johnson's o.b. also lost ground to Rely...
...driver removes such tempting features as windshield wipers and side-view mirrors whenever he parks on the street. Even when the Soviet motorist leaves his car in the shop he must take care, for his auto may be stripped of items needed to repair other cars. A favorite Soviet axiom: "Your car comes out of the shop with fewer parts than it went in with...
...journalistic axiom that disasters come in threes has proved painfully true for the proud Boston Globe (daily circ 482,000), which has found itself embroiled in triple trouble-all of its own making First, an editorial writer put a joke headline, MUSH FROM THE WIMP, on a piece about President Carter's anti-inflation speech. The headline somehow slipped into 140,000 copies before it was caught and changed to something less irreverent...
...Chancellor Helmut Schmidt of West Germany, who went to Washington last week to convey some of his grievances. Says William Kintner, former U.S. Ambassador to Thailand and now a professor of political science at the University of Pennsylvania: "It sounds as if Carter never heard of the basic axiom that the art of diplomacy is consistency. His is a policy of flip-flops and zigzags...
Manners makyth man, according to the ancient English axiom. However, it is woman who makyth manners, a behavioral frontier that has traditionally been too sensitive to be guarded by men. From Chaucer's Wife of Bath through Godey's Lady's Book, Emily Post, Amy Vanderbilt and Letitia Baldrige, the doyennes of decorum have defined and refined social norms to the point at which a boilermaker in Metropolis, Ill., knows (from his wife) that it is O.K. to eat bacon with his fingers, while french fries should be conveyed by a fork...