Word: ayer
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Dates: during 1930-1939
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There never was an N. W. Ayer in the old Philadelphia advertising firm of N. W. Ayer & Son. The late Francis Wayland Ayer simply named the firm in honor of his father when he founded it in 1869. There are no Ayers at all in the firm today. Through the years the partnership of N. W. Ayer & Son stuck to its motto, "Keeping Everlastingly At It Brings Success," waxed rich on many & many a small account, some big ones like those of Ford Motor Co. and American Telephone & Telegraph. By 1928 the firm had grown so large that it built...
...Bureau's circular come the jazz bands. Craig Huntting and his Orchestra "combine musical proficiency, an unexcelled library, an individuality of style, an expressiveness of interpretation and a rhythmic 'lift'", Jim Fuld's Promenaders are "a well-trained undergraduate dance orchestra with talent, enthusiasm, and wide experience", while Jack Ayer and the Gold Coast Orchestra "emphasize the use of special arrangements for more distinguished interpretations...
...past 50 years, that it requires about $9,000 of capital to make one U. S. job. that one pound of automobile costs considerably less than one pound of butter. Stressing "The American Way" like the other efforts to sell Big Business to the public, the N. W. Ayer copy is reprinted in booklet form for free distribution...
...Ayer's booklets grew out of a regular house advertisement which lamented the passing of the personal relationship of horse & buggy days between manufacturer and customer, suggested that it might be restored, in part at least, by the proper type of corporate copy. Good basis for N. W. Ayer's reasoning existed in the fact that the firm has handled the most successful institutional campaign ever run in the U. S., that of American Telephone & Telegraph Co. So well has this campaign worked that by now most people tend to differentiate between A. T. & T.. the Institution...
Died. Wilfred Washington Fry, 61, onetime Y.M.C.A. executive, head of N. W. Ayer & Son, Inc., potent Philadelphia advertising agency; of complications following influenza; in Philadelphia's Jefferson Medical College Hospital which last year elected him its president. A Baptist and ardent Dry, he accepted no post-Repeal liquor accounts, dropped Canada Dry when that firm began to sell gin, whiskey, beer (TIME, Sept...